A selection of posters from a recent campaign for TFL/M&C Saatchi.
Back in February I was commissioned by M&C Saatchi to work on a couple of posters for the London Underground. I’m not entirely sure as to whether they made the light of day- but on completion I was approached to work on a new campaign for TFL / Barclays Cycle Hire AKA : ‘Boris Bikes’. Expressing my concern regarding bikes being a bit like horses- ‘difficult to draw’, Head of Art and good friend Grant Parker was cruel / kind enough to commission me to begin working on a campaign where bicycles were to be obviously prominent, although thankfully horses weren’t. Cue the inevitable horse commission…
I ‘think’ at the end, there were 13 or 14 posters commissioned- some made it, some didn’t. It was certainly an unconventional way of working- I’ve worked on ad campaigns for over 16 years so I was more than accustomed to how manic things can be, but this was certainly a new experience for me. I know originally there were a few other illustrators working on the campaign concurrently- I’d be curious to hear their own particular experiences.
It would be unprofessional to gripe and moan- as illustrators we all accept that advertising is generally considered to be fairly lucrative. It’s the work that is seen by the largest audience- yet it’s also the work where compromise is most prevalent. Therefore, it was really refreshing to work with an art director- Matt Allen, who believes in giving the illustrator creative freedom from the first sketch. A special ‘big up’ should also go to Lottie- I’m not entirely sure what her full job description is as she always ‘spinning a lot of plates’, but it’s a hell of a job she does.
A-N-Y-W-A-Y… i’m not going to blather on too much, but what I will say is it’s been an honour and a privilege to become a small part of Transport for London’s rich visual history- to be in any way vaguely associated with the like of Abram Games and Tom Eckersley is something I’m genuinely proud of.
Editorial illustration for El Pais Semanal about smart watches (channelling Dick Tracy).
I’ve been drawing a lot of ducks recently, mainly commissioned by my 18 month-old son.
Unused design for #howies.